Product of the Year is the world’s largest consumer-voted award for product innovation. Established 25 years ago in France, Product of the Year currently operates in 28 countries with the aim to guide consumers to the best products in their market and reward manufacturers for quality and innovation.

 

Product of the Year is Australia’s largest independent consumer survey of product innovation and is backed by the votes of 5,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money.  

 

Congratulations Arnott’s Vita-Weat rice crackers! The results are out, and consumers agree, Vita-Weat rice crackers are a real cracker of a cracker!