SULTAN & MANFREDI COLLABORATE ON FOREVER NOW FOR ARNOTT’S
August 2017 – Arnott’s has brought together talented Aussie musicians Dan Sultan and Isabella Manfredi, lead singer of The Preatures, to recreate the classic rock anthem Forever Now and remind Aussies to savour the moments of real connection they share with loved ones.
The reworked tune will feature across Arnott’s new campaign with the full version of the song now available via Spotify and Apple Music. Arnott’s is also showcasing the journey of Dan and Isabella’s recreation of Forever Now through the release of behind-the-scenes video content featuring jam sessions and interviews with both musicians.
Dan Sultan, who has just released his new album ‘Killer’, was thrilled to work with Isabella for the Arnott’s campaign. “It’s always awesome to sing a great tune with great artists like Isabella Manfredi. Forever Now is such an iconic song and it is a real honour to have done it,” Dan said.
The Preatures have also been busy, this week launching their album Girlhood. Isabella commented about working with Dan: “I had so much fun recording this classic Aussie track, and singing with Dan was simply awesome.”
Nik Scotcher, Marketing Director Arnott’s ANZ, said: “Arnott’s chose to recreate Forever Now with Dan and Isabella because just like Arnott’s biscuits such as Tim Tam, Shapes and Scotch Fingers, the song is a true Aussie classic.”
“We all shared the same passion in creating this campaign and Arnott’s new purpose, which promotes the importance of togetherness. We believe it’s about celebrating the small moments shared with loved ones, the moments of real connection, as they become the ones we never forget,” Nik said.
Comedy fans may also recognise the voiceover in the TV ad; it’s Australia’s favourite comedian Nazeem Hussain, who is currently gracing the stage at the Edinburgh Fringe Festival.
The full version of the song is now available via Spotify and Apple Music, and Arnott’s is also showcasing the journey of Dan and Isabella’s recreation of Forever Now through the release of behind-the-scenes video content featuring jam sessions and interviews with both musicians.
Apple Music: https://itun.es/au/kXgnlb
Agency Credit: TKT Sydney