#whatacracker of a competition

There’s no denying we’re ‘crackers’ about crackers.


It’s therefore no surprise that there are endless traditions and memories linked to serving and sharing crackers. They are passed down through family generations and shared between groups of friends. But we believe there are plenty of unique and lesser-known Shapes-eating rituals and moments across the nation yet to be uncovered!


Search For Australia’s Unique Cracker Rituals
To celebrate Australia’s undeniable love of crackers, we have launched a national #whatacracker campaign; calling on all savoury biscuit-lovers far and wide to snap and upload your favourite way to eat, serve or share Arnott’s Shapes. The top ten entries with the best image and caption will win a year’s supply of your favourite Arnott’s Shapes flavour*.


Live Mix ‘N Match Shapes Pop-Up
The #whatacracker campaign will also come to life when a giant Shapes box takes residence at the iconic Sydney Overseas Passenger Terminal, allowing visitors to enter and create their very own personalised selection of Arnott’s Shapes. You can mix n’ match your own combination of Arnott’s Shapes flavours and snap your #whatacracker moment against the backdrop of the Opera House and Sydney Harbour Bridge.

Visit us at the Overseas Passenger Terminal, Circular Quay, NSW on: 

  • Friday 22nd June 10am – 7pm
  • Saturday 23rd June 8am – 4pm


So, get crack-er-ing! Entries close 30th June 2018.


Enter on the Arnott’s Shapes Facebook page.


*Terms & Conditions apply. Years supply equates to 52 family size boxes.