Arnott's Launches Three New Gluten Free Favourites


Biscuits that don’t compromise on taste for the millions of Australians who actively avoid gluten

Aussies have been asking and the team at Arnott's have listened! Following the success of last year’s launch of Arnott’s first Gluten Free range, Gluten Free versions of three more Arnott’s classic favourites will be landing on supermarket shelves from this month.

The new products include Gluten Free versions of more classic and iconic favourites; Mint Slice, Shortbread Cream and TeeVee Snacks Original.

Xin Na Zeng, Arnott’s Brand Manager said, “After the overwhelmingly positive response to our Gluten Free product launch in 2021, we are thrilled to announce that the millions of consumers seeking out Gluten Free snacks will have three new Arnott’s favourites to indulge in.”

Arnott’s Group nutritionist, Alison Baldwin said the latest additions provide welcome variety for the many consumers seeking out Gluten Free snacks.

“Nearly 25 per cent of Australians restrict gluten or wheat[1], and many of those people have traditionally felt disappointed by the available offering, with as many as two thirds believing that the existing Gluten Free snacks don’t taste nearly as good as regular snacks, according to a study undertaken inhouse[2].”

“Our teams have worked hard to create biscuits that taste great and that meet the strict requirements of the Coeliac Australia endorsement program, meaning all products will feature the Coeliac Australia Endorsement logo.”

Availability

The three new Gluten Free favourites will be available on shelves in the biscuit aisle at Woolworths and Independents now, and Coles from early June in the health food aisle, with an RRP of $5.30 each. These will join the existing Gluten Free family which includes classic flavours; Scotch Finger, Tiny Teddy, and Choc Ripple.

Formulation

The new range is made in Australia with a Gluten Free flour blend, made from maize, tapioca, rice, sorghum, and soy.

All three biscuits were developed to the exacting taste specifications of Arnott’s culinary team. And great care was taken to achieve a delicious flavour and texture, like the lush cream in Shortbread Cream, or the choc mint melting moment of Mint Slice.

[1]The Medical Journal of Australia - Incidence and prevalence of self‐reported non‐coeliac wheat sensitivity and gluten avoidance in Australia[2]Google Consumer Survey conducted by Arnott’s between 5-6 May, 2022. Representative sample of 1,500 Australian adults 18+years